Rob Siltanen of Siltanen & Partners saw my Cheetah infographic, and decided to get in touch about a mini-site for their upcoming Super Bowl commercial.
Siltanen did a commercial for Skechers in the 2013 Super Bowl about how to catch a cheetah. Apparently my graphic was just the style they were looking for, so they hired me to make a mini site combining the GOrun shoe and my cheetah research. We collaborated on ideas and writing, and came up with what you see here.
They also had me produce a poster, with a side-by-side comparison of the cheetah and the Skechers shoe.
I was more than flattered to get a call from Rob Siltanen. And the project went smooth as butter. I could do with a few or a lot more projects like this!