The cute little bulb there is based on the original Edison light bulb. I wanted the logo to feel like a new classic. Eames Century Modern is the base typeface, with DIN Next Condensed supplementing sub-functions of the Lumin brand (in this case “consulting”). Eames Century Modern is so damn tasty! It plays well with the new-vintage aesthetic.
Though Lumin is a mostly-web company, making a tech-only logo would have been inappropriate. This logo has much room to grow and expand into diverse arenas. It fits in and on anything; it can lock step with hipsters and old pros alike :)
I suppose “timeless” is a presumptuous overreach when describing one’s own work, but at least I can say that’s what I was going for.